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Bachelor in Business Administration

Bachelor in Business Administration

Degree Programs

BBA/BSBA: build a future that is tailor-made to your ambitions!

At a Glance:

  • 2 Intakes: September / January
  • 3-year program
  • 2 tracks: BBA (90 US Credits) or BSBA (HONORS TRACK / 120 US Credits)
  • 1 SPECIALIZATION: Luxury Marketing, Sales and Services
  • E-MOVIE LEARNING: an innovative learning experience based on a web series of eleven episodes, combining fiction and pedagogy, available exclusively online for INSEEC Group’s schools
  • Prepares students with the requisite knowledge, skills, and values to lead, manage and develop businesses in today's globalized economy

Capitalize on your full potential!

Today's global economy rewards people who can cross borders, understand cultures, adapt to and operate in international contexts.

IUM's Bachelor in Business Administration program provides you with an unrivaled, intimate global experience, working alongside peers from more than 75 nationalities, learning from faculty with American, European, and emerging market expertise.

IUM Bachelor program gives you a strong foundation in international business (economics, finance, marketing, communication, mathematics, Information Technology, to name a few) that will grant you a competitive edge when you start your career.

Finally, studying at IUM is an opportunity to take advantage of a stimulating learning atmosphere, and to experience Monaco, and its networking environment.

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IUM Bachelor's degree students graduate with outstanding academic excellence and enviable practical skills.

With a highly international faculty and student body, you acquire a solid disciplinary business foundation with a flexible and interdisciplinary curriculum, allowing you to design and personalize you education without compromising the fundamentals of comprehensive management training.

You are exposed to a rewarding and challenging learning experience. During your business administration course, you acquire critical and strategic thinking skills and learn how to master various business methods.

This BSBA encourages you to carry out significant coursework and implement theory into practical cases. Thus, you become valuable knowledgeable specialists on the job market.

IUM Bachelor's program in Business Administration is noted for its versatile international student community and numerous opportunities for business studies abroad. International business internships, business courses and other academic programs allow you to acquire a unique experience and start international careers.

Some of the Courses offered in the Bachelor Programs

Please note that this list is not exhaustive and subject to change

  • Business Ethics

    The introduction of important ethical theories and moral traditions covers a broad range of moral dilemmas facing society and the world today. This BBA course is designed to give you the opportunity to stimulate your moral imagination while wrestling with the problems of applied business ethics, whether personal or professional. Having these theories in mind, you will then be allowed to discern which theories are likely to subsist in these times of crises…

  • Entrepreneurship

    Organizations – new entrepreneurial ventures, large corporations and nonprofit endeavors – need individuals who can identify problems, develop and implement creative solutions, find new opportunities and markets, and manage in ways that enhance others‟ creativity.This requires employees who think and behave as creative entrepreneurs.

    This undergraduate course will help you understand the importance of entrepreneurial creativity and innovation, teach you to identify opportunities and provide you with techniques for coming up with creative ideas and solutions to problems. You will learn about and assess yourself in order to determine whether you want to become an entrepreneur or an intrapreneur (an entrepreneur working within a corporation).

  • International Economics

    This Bachelor degree will explain you what is income determination, the (Keynesian) multiplier model, money and banking, monetary policy, inflation, unemployment, economic growth, fiscal policy, deficits and government debt, exchange rates and aspects of the international economy.

  • Consumer Behavior

    This Bachelor of Science in Business Administration course will shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. This Bachelor course is designed to introduce current theories in Consumer Research and to help you applying these theories for market research and decision-making in the area of marketing management. Its goals are to provide conceptual understanding of buyer behavior, to provide experience in the application of buyer behavior concepts to marketing management and social policy decision making, and to develop analytic capability in using behavioral research data and methodology.

    You should develop an understanding of consumer behavior, as well as operational understanding of consumer behavior in an intercultural environment. A special focus will be put on consumer behavior in Europe.

  • Introduction to Financial Markets

    This BSBA course is to analyze and explain how businesses interact with financial markets and financial intermediaries, in the context of a dynamic global macroeconomic and regulatory environment. Several classes will be devoted to the stock market, the government and corporate fixed income markets, the money market and the derivatives market. Among the institutions studied in detail are investment banks, commercial banks, brokers and market makers, investment companies and central banks.

  • Globalization and Management

    Globalization is almost universally predicated as inevitable, necessary, conducive to efficiency and economic well-being and unstoppable. It has become a buzzword for leaders in business and politics alike. This BSBA course explores globalization in its various dimensions- economic, political, cultural and so on and enables students to deepen their understanding of the concept and its impact on business, society and the individual.

Study Abroad/Exchange Students


The International University of Monaco gives you the opportunity to study as an exchange student for one or two terms, and earn credits toward the completion of your undergraduate degree at your home university (see our international partnerships list).

In our unique multi-cultural environment, you will learn side-by-side with students from around the world. We are truly international: over 75 different nationalities are represented (the largest nationality group representing less than 25% of the student body).

For more information on the application process, please look at the Study Abroad/Exchange section.

If you have any question, please contact the Coordinator of Study Abroad/Exchange at

IUM is a great place to study because:
  • Monaco is one of the safest states in the world
  • It offers many exceptional cultural, social, sports and professional opportunities
  • You will gain a greater understanding of international business
  • You will acquire a keener sense of cultural diversity and a wider global perspective.

Career Development & Corporate Relations

Career Services

Building a successful career is a process that should start during the Undergraduate studies, and that combines several steps

Career Services

All undergraduate students benefit from a large range of career services and corporate relations activities, supporting their career goal clarification as well as their job search strategies.

  • Career library off line, online: Business Directories, IUM Career guide, IUM internship guide, Career books, Vault online library
  • Specific career seminars: setting career goals, professional skills development and job search techniques, led by professional career coaches, HR and business professionals.
  • Professional guest lectures: Twice a month, Bachelors students are regularly invited to attend guest lectures by professional who share their career path, the reality and the challenges of their job, their recruitment approach, and tips and hints to students.
  • Business, Career days, networking events: 3rd year students can also attend the Inseec Business Week, the first week of November of every year, gathering more than 400 companies in 6 different European campuses : Paris, Lyon, Bordeaux, Chambéry, London, Monaco .
  • Extra-Curricular Activities, Independent projects with companies: “Learning by doing” takes also a part in the IUM learning approach and the University also encourages Student' commitment in extracurricular activities, that develops their soft and professional skills : leadership positions in associations, sports, event management, business consulting projects for companies, participation in the IUM Junior Entreprise…

Career Opportunities

Positions offered to our Bachelor in Business Administration graduates in terms of locations and industries:

  • Junior Auditor, Finance consulting, Singapore
  • Junior Private Banker, Private Bank, Monaco,
  • Sales Executive, Media company, London
  • Public Relations Manager, Hospitality, Monaco
  • Sales Executive, Luxury Fashion, France
  • Junior Research Analyst, Investment Banking, Middle East
  • Finance Analyst, Green Tech investment, India
  • Social Media Analyst, luxury brand, London
  • Marketing Executive, Publishing, London
  • Research Associate, Marketing Consulting, USA

Alumni Testimonials

Lambert Diacono Lambert Diacono, French, BSBA 2016 Professional Basket Ball player with AS Monaco

I appreciate the small class size. It gives me the opportunity to ask questions and to interact with the professors easily. Also, when I miss some classes due to my professional life, it’s easy to ask classmates for updates or professors for explanations. I find our professors approachable and available, especially for my particular circumstances, they are aware of my situation and they do their best to accommodate my personal situation.

I have also discovered a passion for finance…which was not expected at all but I think I have found my career path.

Make the most of your time at IUM, take advantages of all the opportunities given to students: conferences, career development, sport activities, networking events. Open your eyes, keep your mind alive, learn from others from other countries/cultures to differentiate yourself on the job market.

Florian Dumont Florian Dumont, French, BSBA 2011 Online Business Manager, Buzz Radar, London, UK

I started my BSc in Business Administration program in 2008 and I discovered that IUM is more than just a business school. IUM is a small university, located in a small country that has a concentration of international businesses (5000 companies on 2sqm). Being the only higher level learning institution surrounded by so many international companies offer many learning and career opportunities.

IUM is an exciting business itself. It is growing, improving, and innovating all the time, which offers many opportunities for students to really contribute to the organization. It’s a fantastic playground for an entrepreneurial spirit. For instance, I find it way more interesting for a student to create an association which does not exist rather than just participate in a traditional university association which has been existing for the past 20 years and has more entrenched processes. The lessons learnt during the creation process and the rewards in terms of experience and self-development is extremely valuable.

IUM opens your mind on working with different cultures, and challenges your way of thinking.

IUM has taught me to think “outside the box”, always pushing me to question what I had previously seen as the unchangeable established way of doing things. This is has been fundamental to my roles. I always try to find solutions to accomplish tasks in a more effective manner, always questioning and submitting suggestions to improve our processes and funnels.

Going to IUM, you are in charge of what you will gain while in Monaco.

You can decide to just go to class, take your exams, graduate without taking advantages of all that IUM and Monaco have to offer. Or you can decide to make the most of your three years at the university, making friends for life, networking, building something, and investing yourself in your studies and all extra-curriculum opportunities you are offered. It’s hard not to succeed afterwards.