The IUM Bachelor in Communication and Event Management is aimed at creative and cosmopolitan individuals who are open to the world and identify themselves as global citizens, aspiring to facilitate a better understanding among cultures and communities.
This program provides you with solid grounding and foundation in:
Our unique faculty is comprised of both academics and practitioners, which enables students to integrate academic knowledge and practice-based learning that they can apply to real world issues.
This undergraduate program gives practical courses in communication and entertainment management, and a deep understanding of how these areas function. BECOM bachelor's degree provides students with a solid grounding in both managerial skills and industry specific knowledge.
The ultimate goal of this bachelor's program is to equip students with a core body of business concepts, in addition to a specialized training in communication and entertainment management.
Introductory course to the world of media production and all its stages. Students will have acquired the basic skills to produce a short video from its conception to the final stages of Post-Production.
This course aims at describing the present status of legal regulation concerning economically relevant aspects of information and communication. It covers elements of international regulation that it compares with national legal systems, mostly U.S. and French, while also using examples from other jurisdictions. In particular, the course introduces into the law of intellectual property (patent, copyright, trademark, trade dress, and trade secret) as a part of economical law that regulates use of information and into the law of communication, both classic and contemporary, thus encompassing mass media (printed press, broadcasting, cinema), advertising and the cyberlaw (law of internet).
This class will teach the skills and techniques necessary to enable students to feel relaxed in the spotlight. The focus will be on confidence building, improvisation techniques, critical thinking and using body language effectively to help students to feel more confident in any situation, ranging from public speaking, selling oneself or selling a product or being in any unfamiliar situation.
This course provides students with the opportunity to explore the broader contexts in which International Business operates covering the creative, philosophical, political, spiritual and ideological endeavours that influence human behaviour. The course is cross-disciplinary in nature and allows for a multi-dimensional approach.
This course, which also includes speaking skills, focuses principally on communication for a range of purposes in an international business context, e.g. letters, emails, CVs and job applications. The course highlights the need for fitness for purpose by matching objectives with the needs of the audience. Case studies will be used throughout the course. Students are encouraged to work collaboratively and will refine their research skills by writing a report which they will also present in class.
The dynamics of human behavior and how it relates to decision making, through an in-depth view of the many factors that influence the consumer's decision making process, including personality, social groups, culture, values structure, perception, and learning. The course material is related to the development of consistent marketing strategy through lectures, cases and readings.
The course will examine films and their culture. Films are cultural artifacts. Like music, tools, books, and a million other things they can help us understand how a group of people live -- what matters to them, how they express their feelings, how their society is organized, and so forth. But as with other cultural artifacts, fully understanding a film requires some prior knowledge of the culture that produced it, as well as some general skill in what has come to be called "visual literacy.
The International University of Monaco offers you the opportunity to study as an exchange student for one or two terms, and earn credits toward the completion of your undergraduate degree at your home university.
In our unique multi-cultural environment you will learn side-by-side with students from around the world. We are truly international: over 40 different nationalities are represented (the largest nationality contingency representing less than 25% of the student body).
Among the many reasons which make IUM a great place to study is the fact that Monaco is one of the safest states in the world and offers many exceptional cultural, social, sports and professional opportunities. Furthermore, when you go back to your home country, you will be leaving Monaco not only with a greater understanding of international business, but also with a keener sense of cultural diversity and a wider world perspective.
IUM's international student body helped me connect with students from different personal as well as cultural backgrounds. It is highly interesting to work within an international group since everyone will have a different point of view which makes the group work motivating and fun - the results are exceptionally remarkable.
The small class size make it possible to understand the subjects clearly. Another advantage of being part of the IUM student body is definitely the worldwide agreements.
IUM made it possible for me to experience a semester abroad, which helped me fulfill my personal goals and brought me a step closer to the person I want to become in life.