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International University of Monaco

Bachelor in Communication & Entertainment Management

Degree Programs

HomeProgramsBachelor ProgramsBachelor in Communication & Entertainment

Acquire the specific skills to succeed in the communication industry

At a Glance:

  • 2 Intakes: September / January
  • 3-year program
  • Learn the latest trends as well as the practice of communication in society today
  • Benefit from high quality and up-to-date theoretical and applied learning
  • Develop in-demand skills you can use in a variety of business settings
  • Benefit from effective opportunities for learning and career development and progression

Why a Bachelor in Communication and Entertainment Management ?

Engaging in the classroom: an intimate global experience

The IUM Bachelor in Communication and Event Management is aimed at creative and cosmopolitan individuals who are open to the world and identify themselves as global citizens, aspiring to facilitate a better understanding among cultures and communities.

This program provides you with solid grounding and foundation in:

  • Communication and event management
  • Business management and marketing strategies

Our unique faculty is comprised of both academics and practitioners, which enables you to integrate academic knowledge and practice-based learning that you can apply to real world issues.

Curriculum

Schema Bachelor Communication Entertainment


This undergraduate program gives practical courses in communication and entertainment management, and a deep understanding of how these areas function. This bachelor's degree provides you with a solid grounding in both managerial skills and industry specific knowledge.

The ultimate goal of this undergraduate's program is to equip you with a core body of business concepts, in addition to a specialized training in communication and entertainment management.

This Bachelor in Communication and Entertainment Management program's specialization is applicable to various industries areas such as cinema, video games, TV, event management to name a few.

Our comprehensive program allows you to start your career with various positions in:

  • Advertising
  • Online marketing
  • Graphic design
  • Public relations
  • Event management
  • Entertainment
  • Social media
  • Other spheres of communication
  • Video Montage and Film Production

    This bachelor course is an introduction to the world of media production and all its stages. You will have acquired the basic skills to produce a short video from its conception to the final stages of Post-Production.

  • Law of Information and Internet

    This undergraduate course aims at describing the present status of legal regulation concerning economically relevant aspects of information and communication. It covers elements of international regulation that it compares with national legal systems, mostly U.S. and French, while also using examples from other jurisdictions. In particular, this Bachelor in Communication course introduces into the law of intellectual property (patent, copyright, trademark, trade dress, and trade secret) as a part of economical law that regulates use of information and into the law of communication, both classic and contemporary, thus encompassing mass media (printed press, broadcasting, cinema), advertising and the cyberlaw (law of internet).

  • Public Speaking

    This commnication class will teach you the skills and techniques necessary to feel relaxed in the spotlight. The focus will be on confidence building, improvisation techniques, critical thinking and using body language effectively to help you to feel more confident in any situation, ranging from public speaking, selling yourself, selling a product or being in any unfamiliar situation.

  • Ideas, Contexts and Culture

    This Bachelor course provides you with the opportunity to explore the broader contexts in which International Business operates covering the creative, philosophical, political, spiritual and ideological endeavours that influence human behaviour. This undergraduate course is cross-disciplinary in nature and allows for a multi-dimensional approach.

  • Communication for Business

    This communication course, which also includes speaking skills, focuses principally on communication for a range of purposes in an international business context, e.g. letters, emails, CVs and job applications. It highlights the need for fitness for purpose by matching objectives with the needs of the audience. Case studies will be used throughout the course. You are encouraged to work collaboratively and will refine your research skills by writing a report which you will also present in class.

  • Introduction to Consumer Behavior

    This Bachelor course explains in detail the dynamics of human behavior and how it relates to decision making, through an in-depth view of the many factors that influence the consumer's decision making process, including personality, social groups, culture, values structure, perception, and learning. The bachelor in communication course material is related to the development of consistent marketing strategy through lectures, cases and readings.

  • Culture and Video

    The Bachelor of Science course will examine films and their culture. Films are cultural artifacts. Like music, tools, books, and a million other things they can help us understand how a group of people live -- what matters to them, how they express their feelings, how their society is organized, and so forth. But as with other cultural artifacts, fully understanding a film requires some prior knowledge of the culture that produced it, as well as some general skill in what has come to be called "visual literacy.

  • Music and TV Industry

    .

Study Abroad/Exchange Students

You will appreciate our UNIQUE MULTI-CULTURAL ENVIRONMENT!

The International University of Monaco offers you the opportunity to study as an exchange student for one or two terms, and earn credits toward the completion of your undergraduate degree at your home university.

In our unique multi-cultural environment you will learn side-by-side with students from around the world. We are truly international: over 40 different nationalities are represented (the largest nationality contingency representing less than 25% of the student body).

For more information on the application process, please have a look at the Study Abroad/Exchange section.

If you have any question, please contact the Coordinator of Study Abroad/Exchange at studyabroad@monaco.edu

Among the many reasons which make IUM a great place to study is the fact that Monaco is one of the safest states in the world and offers many exceptional cultural, social, sports and professional opportunities. Furthermore, when you go back to your home country, you will be leaving Monaco not only with a greater understanding of international business, but also with a keener sense of cultural diversity and a wider world perspective.

Career Development and Corporate Relations

Career Services

Building a successful career is a process that should start during the Undergraduate studies, and that combines several steps
Career services

All undergraduate students benefit from a large range of career services and corporate relations activities, supporting their career goal clarification as well as their job search strategies.

  • Career library off line, online: Business Directories, IUM Career guide, IUM internship guide, Career books, Vault online library
  • Specific career seminars setting career goals, professional skills development and job search techniques
  • Professional guest lectures: Twice a month, Bachelors students are regularly invited to attend guest lectures by professional who share their career path, the reality and the challenges of their job, their recruitment approach, and tips and hints to students.
  • Business, Career days, networking events: 3rd year students can also attend the Inseec Business Week, the first week of November of every year, gathering more than 400 companies in 6 different European campuses : Paris, Lyon, Bordeaux, Chambéry, London, Monaco.

Career Opportunities

Communication graduates are suited to a variety of career opportunities, including:


  • Advertising
  • eBusiness
  • Graphic Arts
  • Media Management
  • Film & Media Arts
  • Content Management
  • Social Media Optimization (SMO)
  • Print & Broadcasting Journalism
  • Lobbying & Public Relations
  • Event Management
  • Strategic & Corporate Communication
  • Web Marketing (SEO, SEM, Ad Planning...)
  • Brand Management
  • Electronic Entertainment (Video Game, Social Games ....)

Alumni Testimonials

Aline Lawrenz Alina Lawrenz, German, current Bachelor in Communication and Entertainment

IUM's international student body helped me connect with students from different personal as well as cultural backgrounds. It is highly interesting to work within an international group since everyone will have a different point of view which makes the group work motivating and fun - the results are exceptionally remarkable.

The small class size make it possible to understand the subjects clearly. Another advantage of being part of the IUM student body is definitely the worldwide agreements.

IUM made it possible for me to experience a semester abroad, which helped me fulfill my personal goals and brought me a step closer to the person I want to become in life.